Paddy Power will perhaps be the first online bookmaker to offer sports betting products to users of the greatest social network. A beta version of the application, named Paddy Power In-Play! is said to be in the works. Users will be able to place sports bets with real money. After its official launch, the service will be available in the United Kingdom, where the online gaming regulation is flexible enough.
Besides, gambling on Facebook is already available in this country. We can for instance mention 888's online bingo, which is played with real money. Obviously, these betting services will be available only to players who are old enough in regards to legal requirements. Paddy Power would commit to applying a strict control policy, so that this is fully respected.
Online casino games on Facebook have always been criticised, whether it is poker, roulette or slot machines. When they are played with virtual money, these are available to players under 18. This is considered by opponents to the concept as a way to bait players at a very early age, so that they start betting real money as soon as they reach 18. In any case, the launch of this sports betting application on Facebook will represent a major turning point in the gambling industry.